Photonics News No 75

Less than ten years ago we discussed whether or not to start printing Photonic News in color. Today we laugh not only about the discussion but about the fact that we were brave enough at the time not to doubt the general format of our company newsletter, no matter how much the layout has changed.

Small Components – MASSIVE IMPACT
That was all still 2006, i.e., before the introduction of iPhones, which – with their multi-touch user interface – have changed the way we communicate. The internet, smartphones, tablets, and so on not only change how we read the daily news or send out information to customers, they also change how we acquire information: quickly perusing customer reviews and comparing prices online before purchasing a product. 

Printed Materials
Are We Swimming against the Current (Trend)?The past few months have stirred up the same feelings we felt back in 2006. Once again, we have heavily discussed our company newsletter and considered whether or not to abandon the printed version.

We have made our decision: This time we are going against the current (trend) and even expanding our printed Photonics News newsletter into a customer magazine with a slightly different focus because perhaps you, too, enjoy those moments in which you do not have to stare at a monitor...

...and for all others, Photonics News will also be available online.

Enjoy reading!

Yours,
Patrick Paul